Why and How a Venture Determines It Is “Uniquely Better”
Thursday, 14 August 2025
In business strategy and marketing, “Uniquely Better” is more than a slogan, it’s the distillation of why a venture deserves to exist. The term sits alongside other well-known ideas such as competitive advantage, differentiation, and “moat,” but with a crucial twist: it forces you to define why customers should choose you over all other options.
- Published in Insights / Research, Startups
No Comments
Why Startups and Cities Fail Without a Clear Narrative: ACES for Ventures and Ecosystems
Wednesday, 06 August 2025
Most of you don’t fail because they lack a great product, brilliant founders, or access to capital. You fail because you haven’t worked out how to tell your story. You fail because your narrative doesn’t build trust, urgency, or credibility; three things that must happen before you ever get to the sale. This isn’t just
- Published in Startup Ecosystems, Startups
Why Nobody Understands Startup Growth
Wednesday, 30 July 2025
Startups don’t grow like businesses. Not in the traditional sense. They don’t scale by adding headcount, expanding inventory, or renting more retail space. They grow by discovering, and then systematically proving, a revenue-generating system that works before it collapses. And yet, here we are, in 2025, with startup advisors, development organizations, investors, and even policymakers
- Published in Insights / Research, Startup Ecosystems, Startups
Solutions to Overcome Ignorance
Monday, 28 July 2025
Startup Funding Isn’t Broken, It’s Behind Ready for a spicy topic likely to frustrate some friends in my criticism of good intentions? Let’s begin with a blunt but necessary truth: venture capital isn’t broken, most of it just doesn’t know what the hell it’s doing. The problem isn’t capital. It’s experience. And the startup ecosystem,
- Published in Startups
Why Most Startups Fail to Get Enough Attention
Wednesday, 18 June 2025
Most startups don’t die because they lacked funding. They don’t die because of bad code, poor vision, lack of a business plan, or the boogeyman of “not having product-market fit.” They die because no one noticed they were alive in the first place. We romanticize startup failure as some noble rite of passage (cue the
It’s All About Execution is Wrong
Wednesday, 22 January 2025
For decades, we’ve told founders that “execution is everything.” Entire conferences, books, and TED Talks have been built around this single mantra, as if startups succeed or fail on the same principles that determine whether a restaurant gets your order right. A quick Google Search (as long as we’re still doing those), shows us article
- Published in Startups