How Marketing Got Rewritten by the Ignorant and Why Startups are Paying the Price
Monday, 29 September 2025
Having sat through a few events and cohort launches this past week, I keep hearing people refer to Marketing as Advertising and Promotion. A little history explains how we got into this mess and why advertising and promotion are merely two things you might do when marketing determines that you should and how. Go back
- Published in Advertising, Insights / Research, Startups
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Why and How a Venture Determines It Is “Uniquely Better”
Thursday, 14 August 2025
In business strategy and marketing, “Uniquely Better” is more than a slogan, it’s the distillation of why a venture deserves to exist. The term sits alongside other well-known ideas such as competitive advantage, differentiation, and “moat,” but with a crucial twist: it forces you to define why customers should choose you over all other options.
- Published in Insights / Research, Startups
Why Startups and Cities Fail Without a Clear Narrative: ACES for Ventures and Ecosystems
Wednesday, 06 August 2025
Most of you don’t fail because they lack a great product, brilliant founders, or access to capital. You fail because you haven’t worked out how to tell your story. You fail because your narrative doesn’t build trust, urgency, or credibility; three things that must happen before you ever get to the sale. This isn’t just
- Published in Startup Ecosystems, Startups
Why Nobody Understands Startup Growth
Wednesday, 30 July 2025
Startups don’t grow like businesses. Not in the traditional sense. They don’t scale by adding headcount, expanding inventory, or renting more retail space. They grow by discovering, and then systematically proving, a revenue-generating system that works before it collapses. And yet, here we are, in 2025, with startup advisors, development organizations, investors, and even policymakers
- Published in Insights / Research, Startup Ecosystems, Startups
Solutions to Overcome Ignorance
Monday, 28 July 2025
Startup Funding Isn’t Broken, It’s Behind Ready for a spicy topic likely to frustrate some friends in my criticism of good intentions? Let’s begin with a blunt but necessary truth: venture capital isn’t broken, most of it just doesn’t know what the hell it’s doing. The problem isn’t capital. It’s experience. And the startup ecosystem,
- Published in Startups