marketing Archives - Startup Economist

Using ChatGPT for Your Startup’s Success

Tuesday, 19 November 2024 by Paul O'Brien

Imagine having a tireless, ever-learning partner in your startup journey — one that adapts to your style, anticipates your needs, and delivers actionable insights in seconds. AI isn’t just a tool; it’s a catalyst for your decision-making, growth, customer discovery, testing ideas, fueling creativity, and getting things done (execution). While many tools and other platforms

Published in AI, Insights / Research, Startups

9 Comments

The Unfair Advantage: 10 Books Every Founder Needs Because Marketing, Teams, and Persuasion Matter Most

Monday, 18 November 2024 by Paul O'Brien

Success in startups, initial funding, and traction, don’t come from ideas and MVPs — it’s built on the pillars of marketing, team-building, and persuasion. These three areas consistently prove to be the leading causes of success — or failure — for founders. Yet, despite the endless lists of “must-read” startup books, founders continue to stumble

advice books cofounders entrepreneurship marketing personality types persuasion psychology sales startups team building

Published in Startups

4 Comments

Does Early Marketing Hurt Startups? Why Founders Should Think Differently

Friday, 15 November 2024 by Paul O'Brien

Some founders wonder whether starting marketing too soon could hurt their startup’s focus. Could it take attention away from refining the product or identifying the right customers? Or, on the flip side, is it essential to build buzz and gain traction from day one? It’s a question worth addressing because, frankly, the misconceptions surrounding early-stage

Advertising competitive analysis customer discovery Lean Startup market research marketing promotions

Published in Advertising, Insights / Research, Startups

20 Comments

Startups Solving Founders’ Problems are Failing

Monday, 30 September 2024 by Paul O'Brien

Here’s a problem that you might address as a startup founder: other startup founders struggle to find problems to take on, to come up with ideas to address, and to expose issues in industries, so that they might launch a successful venture presenting a solution to that problem. How do I know this is a

advice entrepreneurship ideas market research marketing research startups

Published in Industry, Insights / Research, Startups

25 Comments

Marketing and Storytelling Manifest a Startup City

Friday, 23 August 2024 by Paul O'Brien

The explosive growth of specific cities throughout the world might be the best evidence of the impact of good old-fashioned marketing. Not advertising mind you, but marketing: understanding what you have, for whom, why they care, and delivering that to them. The last 25 years or so have witnessed the transformation of our world from

austin culture economic development entrepreneurship marketing startups storytelling

Published in Economic Development, Industry, Insights / Research, Startup Ecosystems

9 Comments

Invention, Creativity, and Innovation are Merely the Gears that Turn a Startup

Wednesday, 06 March 2024 by Paul O'Brien

We’re witnessing throughout the world that our focus on “tech” for the sake of technology skills, and STEM education to support that, is actually failing people. Don’t be misled… yes, an education in technology will result in a decent job; more so than most University studies which result in poorer job prospects. I’m referring to

creativity entrepreneurship innovation invention marketing startups

Published in Startups

No Comments

Startup Founders, a Good Idea Solves a Problem, A Great Idea Creates Value

Thursday, 29 June 2023 by Paul O'Brien

We have a huge problem in the startup ecosystem; that’s that most founders have been misled by a lot of people to think in terms of Problem / Solution. That a solution to a problem is what matters foremost in a startup. And that has led to the notion that validation is a simple matter

advice entrepreneurship innovation marketing startups success venture capital

Published in Insights / Research, Startups

27 Comments