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Thursday, 19 December 2024 by Paul O'Brien

Why Pipelines Trump Customers: Rethinking Value Creation in Startups It’s often said that “every startup needs customers.” That’s true. Without someone paying for your product or service, you don’t have a business. But this oft-repeated mantra misses the mark entirely when it comes to understanding value creation—the kind of value venture capitalists care about. Owning

Published in Data, Insights / Research, Startups

5 Comments

Marketing is Leading Tech Companies Again, Faster Than You Think

Friday, 13 December 2024 by Paul O'Brien

The tectonic shift in how tech companies operate is unmistakable: whether evident in VCs saying Storytellers will run the world, advisors shifting to stress that media is most important, or research validating that marketing is what defines a company’s success or failure, people are waking up again to the fact that marketing runs your business.

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Published in Advertising, AI, Insights / Research, Social Media

21 Comments

Why AI Agents Will Build the Next Wave of Startups: The Death of Marketing Teams

Thursday, 05 December 2024 by Paul O'Brien

For decades, startup experienced professionals, researchers, and classically trained marketers, have been reinforcing as best we can that it is well established, proven, and certain, that marketing (aside from team) is the single greatest cause of a startup’s success or failure. We’ve been trying to explain this for the sake of the economy, of founders,

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Published in AI, Startups

16 Comments

Using ChatGPT for Your Startup’s Success

Tuesday, 19 November 2024 by Paul O'Brien

Imagine having a tireless, ever-learning partner in your startup journey — one that adapts to your style, anticipates your needs, and delivers actionable insights in seconds. AI isn’t just a tool; it’s a catalyst for your decision-making, growth, customer discovery, testing ideas, fueling creativity, and getting things done (execution). While many tools and other platforms

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Published in AI, Insights / Research, Startups

14 Comments

The Unfair Advantage: 10 Books Every Founder Needs Because Marketing, Teams, and Persuasion Matter Most

Monday, 18 November 2024 by Paul O'Brien

Success in startups, initial funding, and traction, don’t come from ideas and MVPs — it’s built on the pillars of marketing, team-building, and persuasion. These three areas consistently prove to be the leading causes of success — or failure — for founders. Yet, despite the endless lists of “must-read” startup books, founders continue to stumble

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Published in Startups

5 Comments

Does Early Marketing Hurt Startups? Why Founders Should Think Differently

Friday, 15 November 2024 by Paul O'Brien

Some founders wonder whether starting marketing too soon could hurt their startup’s focus. Could it take attention away from refining the product or identifying the right customers? Or, on the flip side, is it essential to build buzz and gain traction from day one? It’s a question worth addressing because, frankly, the misconceptions surrounding early-stage

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Published in Advertising, Insights / Research, Startups

25 Comments

Startups Solving Founders’ Problems are Failing

Monday, 30 September 2024 by Paul O'Brien

Here’s a problem that you might address as a startup founder: other startup founders struggle to find problems to take on, to come up with ideas to address, and to expose issues in industries, so that they might launch a successful venture presenting a solution to that problem. How do I know this is a

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Published in Industry, Insights / Research, Startups

25 Comments