viral marketing Archives - Startup Economist

Why & How to Market with Infographics

Thursday, 14 July 2011 by Paul O'Brien

Assuming you haven’t lost power at your home and been off line in the past couple years, you are fully aware of the proliferation of infographics as a marketing and communication tool. Perhaps a revolution in online content, not since online video has the way we consume content online evolved so effectively – and I’d

Published in Advertising, Insights / Research, Social Media

5 Comments

Levis Tops themselves with Viral Video

Friday, 19 December 2008 by Paul O'Brien

Leave it to Levis to come up with a better video the day after I post their previous attempt in my “best of” picks for ’08. Nice work! Careful with this one though, it makes you cringe a bit. I’m all the more impressed if this is the work of Wieden + Kennedy who has

agency Kennedy levis videos viral viral marketing viral video Wieden Wieden + Kennedy

Published in Brand Marketing, Social Media, Vendors / Agencies

2 Comments

Best Viral Marketing Videos of 2008 – or – How to Succeed in Viral Marketing Without Really Trying

Friday, 19 December 2008 by Paul O'Brien

Yesterday’s contemplation of “Viral Marketing” led me on an exploration of the best and worst our industry had to offer this year. Here are some thoughts on best practices. Levis How do we know this for Levis? Nothing more than the classic patch on the back. One of my favorites. Be careful of the source

Published in Brand Marketing, Social Media

3 Comments

Easier way to love Twitter and Facebook

Thursday, 18 December 2008 by Paul O'Brien

…. If you are anything like me, you have dozens or hundreds of active bloggers that you like to follow. Combined with friends and family, coworkers, and witty peers, you can quickly find yourself under a mountain of updates, pokes, and tweets. Worse case, you become overwhelmed and abandon the platforms entirely. Dozens of twitter

facebook flickr social marketing Social Media social networking social networks twitter viral marketing

Published in Social Media

No Comments

It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described

architecture banner ads banners Comparison Shopping display marketing performance based marketing performance marketing Search search engine optimization sem seo viral marketing widgets

Published in Advertising, eCommerce, Search, Social Media

7 Comments

Viral Marketing Case Study?

Wednesday, 15 October 2008 by Paul O'Brien

Leave it to a bunch of Marketers to turn a night of binge drinking into a Case Study. SMX brought us a lot of things, news of sophistication at SEOmoz, a fantastic night out for an old school Yahoo! Shopping vet and the new guard, catching up on who’s who and who’s left, and Big

big watah big water marketing Search smx smx east viral viral marketing

Published in Conferences / Events, Search, Social Media

No Comments

Social Marketing beats SEO?

Friday, 14 September 2007 by Paul O'Brien

It is an important question these days. My own article “The Algorithm Apparently Killed Jeeves” reached the homepage of digg, bringing down my servers with thousands of hits a minute. While such traffic growth is rarely sustained beyond a day, the buzz, links created to your site, and broad reach awareness generated are immeasurably valuable.