How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine, AdBrite VP, Products & Marketing,
“Marketers are constantly looking for ways to get their messages out there in an increasingly noisy market. Especially marketers with experiential messages (like TV premier trailers) trying to pierce the noise on intensely experiential sites. The reason why paid search CTRs are insanely high (20% CTR plus) is because the ads blend in with the content in format, relevance, etc. Boring text ads on engaging content sites donâ€™t stand a chance. But engaging entertainment messages on social sites seem to be working nicely, for our customers at least.”
The #3 fastest-growing advertising company is quickly turning in to the must-use advertising platform for marketers with its performance based costs and exceptional use of behavioral and re-targeting to pinpoint advertisements to your preferred audience. A leading indicator of their value to you is that Fox Broadcasting has signed up as their debut rich media advertiser, promoting my personal favorite new X-files / Medical Investigation like thriller, Fringe.
“Advertising with AdBrite’s network was a key part of our FRINGE fall season premiere campaign,” said Laurel Bernard, SVP Marketing, Fox Broadcasting Company. “Combining unique rich media experiences with advanced targeting, a broad range of distribution, and full transparency made AdBrite a great media partner for our launch.”
Rich media ads, of course, allow advertisers to create engaging, unique experiences. AdBrite has partnered PointRoll, EyeWonder, and EyeBlaster to offer a variety of rich media formats. If you haven’t tried AdBrite yet, give it a shot now; my experience has always been positive.