Vendors / Agencies Archives - Startup Economist

On the Growth of an Internet Startup

Thursday, 02 April 2009 by Paul O'Brien

We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage foreclosures. Take

Published in Analytics, Blogs & Blogging, Industry, Insights / Research, Natural Search / SEO, Paid Search, Search, Social Media, Vendors / Agencies

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Shout out to Fixya – Inexpensive Tech Support

Tuesday, 03 February 2009 by Paul O'Brien

So I’ve been MIA for more than I like and want to apologize for that; I’ve been burdened with new endeavors, some consulting projects, and a bout with malware and spyware to make a superhero jealous. Through it all, I had a faithful friend stand by me; a friend worth sharing. I don’t usually make

computers electronics help it support

Published in Fun, Vendors / Agencies

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Levis Tops themselves with Viral Video

Friday, 19 December 2008 by Paul O'Brien

Leave it to Levis to come up with a better video the day after I post their previous attempt in my “best of” picks for ’08. Nice work! Careful with this one though, it makes you cringe a bit. I’m all the more impressed if this is the work of Wieden + Kennedy who has

agency Kennedy levis videos viral viral marketing viral video Wieden Wieden + Kennedy

Published in Brand Marketing, Social Media, Vendors / Agencies

2 Comments

Is Your Site (not your blog) Run By WordPress? Perhaps it Should Be

Tuesday, 11 November 2008 by Paul O'Brien

WordPress – The celebrated blog platform, favored by search marketers for its amazing degree of customization and built-in optimization, comes in two flavors: Hosted by wordpress.com: Gets you started as quickly and easily as the perhaps more well known hosted, and Google owned, Blogger. The WordPress platform provided by wordpress.org: The downloadable version of WordPress

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Published in Blogs & Blogging, Insights / Research, Vendors / Agencies

5 Comments

Vertical Ad Networks

Wednesday, 29 October 2008 by Paul O'Brien

Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the

ad ad network ad networks Advertising banners display vertical ad network vertical ad networks verticals

Published in Display Advertising, Vendors / Agencies, Vertical Search

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Omniture Aquires Mercado – End to End Demand Engine in the Works

Monday, 20 October 2008 by Paul O'Brien

Last week, web site analytics engine Omniture agreed to acquire Mercadoâ€™s multi-channel retailer site search and merchandising businesses. Macyâ€™s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and

Published in Analytics, Insights / Research, Paid Search, Search, Vendors / Agencies

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Rand Announces Advanced SEO Analytics Engine Linkscape at SMX East

Monday, 06 October 2008 by Paul O'Brien

I’ve just seen the future of link analytics and it is SEOmoz. Perhaps the most engrossing and entertaining presentation at SMX East was Rand Fishkin’s introduction of Linkscape, an advanced link intelligence engine delivering rich data to website owners and SEOs regarding inlinks, related anchor text, trust, and rank. SEOmoz has indexed over 200M domains