A letter to Yahoo’s Carol Bartz
Tuesday, 13 January 2009
by Paul O'Brien
Should you be so kind as to spare me a few moments, A couple thoughts on the opportunity before a company with such a renowned history and such incredible possibility. I share these thoughts without consideration of the recent trials and tribulations that have garnered attention; instead, from the perspective of one who, in a
- Published in Search
3 Comments
It isn’t SEO, it’s Performance Architecture
Thursday, 18 December 2008
by Paul O'Brien
On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described
- Published in Advertising, eCommerce, Search, Social Media
Vertical Ad Networks
Wednesday, 29 October 2008
by Paul O'Brien
Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the
- Published in Display Advertising, Vendors / Agencies, Vertical Search
AdBrite Continues to Impress, Making Rich Media Turnkey
Thursday, 25 September 2008
by Paul O'Brien
How does one best distribute online video promotions, rich format advertisements, or engaging interactive banners? With the incremental cost of media creation, marketers need the most efficient and effective means of delivery and targeting available. Adbrite has announced that it now supports rich media across a network of 70k sites. I’m told by Paul Levine,
- Published in Brand Marketing, Display Advertising, Vendors / Agencies
AdBrite is the #3 Fastest Growting Advertising Company in America
Monday, 25 August 2008
by Paul O'Brien
One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazine’s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad
- Published in Brand Marketing, Display Advertising, Vendors / Agencies
Behold! The Rise of AdPlanner
Wednesday, 25 June 2008
by Paul O'Brien
Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many
- Published in Brand Marketing, Display Advertising, Google, Insights / Research
Banner Ads Work! well… they do something
Wednesday, 30 May 2007
by Paul O'Brien
How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research