Should I start one? I don’t read enough but I feel like I keep coming across books that are worth your while. We’ve taken a random walk through search about books, caught up with Lance Loveday, and even plugged a little ole book that features me (teehee!). I get a kick out of my Amazon reports that show you actually take some of my recommendations so thank you for trusting me; I’ll do my darnedest to continue to deliver only insights and recommendations that make your time spent with me of value.
This time I’ve learned something from Josh Greene who has pointed out that Hitwise’s Bill Tancer has reached the NYTimes bestseller list with his book, Click: Unexpected Insights for Business. So, why Bill’s book? Hands down, the conference speaker with which you can ALWAYS count on fun insights, an entertaining presentation, and some brilliant work on search behavior, is Bill. I’m buying the book on title alone (yes, I admit I haven’t yet read it) knowing what he usually uncovers and the “Unexpected Insights” apparently therein.