book Archives - Startup Economist

Book of the month club?

Thursday, 18 September 2008 by Paul O'Brien

Should I start one? I don’t read enough but I feel like I keep coming across books that are worth your while. We’ve taken a random walk through search about books, caught up with Lance Loveday, and even plugged a little ole book that features me (teehee!). I get a kick out of my Amazon

How to Explain SEO to the Illiterate – the Library Analogy

Thursday, 27 December 2007 by Paul O'Brien

Having spent the past few days with family and friends for the Holiday, I repeatedly found myself in the situation of trying to explain search engine optimization and how websites are not simply ‘found’ through Google. Peppered with questions about how SEO is Marketing or why Google doesn’t just do a better job, I can

Published in Fun, Insights / Research, Natural Search / SEO

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A Random Walk Down Search

Monday, 02 April 2007 by Paul O'Brien

Interesting search results on Google today… I usually do my book shopping on Amazon. Having built a history of preferences over the years, I must admit, their recommendations alone keep me coming back for more. Today, I deviated from the norm while looking for James Surowiecki’s The Wisdom of Crowds and searched Google. If you

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