Analytics Archives - Startup Economist

Explaining the Importance of Information to a Company

Thursday, 26 March 2020 by Paul O'Brien

A bit of what concerns me about society, our economy, is that this topic isn’t FAR more discussed. HOW you explain the importance of information to a company is actually really simple, in my experience. You SHOW how information will impact the business. I simply do this… And then I ask… What caused what happened

Published in Analytics, Insights / Research

5 Comments

Startup KPIs

Tuesday, 09 July 2019 by Paul O'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

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Published in Advertising, Analytics, Insights / Research, PR, Startups

8 Comments

Justifying Analytics – How Every Business Knows What to Do

Tuesday, 21 May 2019 by Paul O'Brien

Not long ago, I shared a tweet that went a bit viral, noting that in our exuberance of things like “Big data” and “Machine Learning,” and through our Education system’s increasing focus on STEM, we’d do well in society to ensure merely that everyone has a basic understand of the data that’s available thanks to

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Published in Advertising, Analytics, Insights / Research

6 Comments

Learning from Google Analytics in Workforce Development

Tuesday, 05 June 2018 by Paul O'Brien

Recently, Trevor Boehm, program Director at the Techstars Impact Accelerator and founder of Assemble, had me stand in a line. Not just any line mind you, I stood in a line with the exceptional entrepreneurs of Impact Hub’s Workforce Development Accelerator. At one end of the line, those who felt “metrics” were of great importance in

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Published in Analytics, Local

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How Big Data is Finding its Market in Texas

Monday, 28 March 2016 by Paul O'Brien

Data. Statistics, measurements, and analytics are funny things, particularly in entrepreneurship, as if you think about it, data is invaluable but difficult to aggregate, informational but difficult to consume, technical but immensely educational. Why so hard when so important? Data geeks such as myself often find ourselves lost in the weeds; we love mining

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Published in Analytics, Austin, Startups

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Startup Marketing Metrics that Matter

Wednesday, 25 November 2015 by Paul O'Brien

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of

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Published in Advertising, Analytics, Insights / Research, PR, Search, Social Media

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How and Why you Need to Deal with the Referral Ghosts in your Analytics

Tuesday, 27 October 2015 by Paul O'Brien

If you’re like me and diligent in your use of Google Analytics (here’s how by the way), you may have noticed some odd referring sources creeping in to your data. In honor of my favorite holiday sneeking up on us, let’s talk about ghosts. Ghost Traffic & Ghost Referral Spam Ever the mission of the

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Published in Analytics

9 Comments