Explaining the Importance of Information to a Company
Thursday, 26 March 2020
A bit of what concerns me about society, our economy, is that this topic isn’t FAR more discussed. HOW you explain the importance of information to a company is actually really simple, in my experience. You SHOW how information will impact the business. I simply do this… And then I ask… What caused what happened
- Published in Analytics, Insights / Research
5 Comments
Startup KPIs
Tuesday, 09 July 2019
Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity
- Published in Advertising, Analytics, Insights / Research, PR, Startups
Justifying Analytics – How Every Business Knows What to Do
Tuesday, 21 May 2019
Not long ago, I shared a tweet that went a bit viral, noting that in our exuberance of things like “Big data” and “Machine Learning,” and through our Education system’s increasing focus on STEM, we’d do well in society to ensure merely that everyone has a basic understand of the data that’s available thanks to
- Published in Advertising, Analytics, Insights / Research
Learning from Google Analytics in Workforce Development
Tuesday, 05 June 2018
Recently, Trevor Boehm, program Director at the Techstars Impact Accelerator and founder of Assemble, had me stand in a line. Not just any line mind you, I stood in a line with the exceptional entrepreneurs of Impact Hub’s Workforce Development Accelerator. At one end of the line, those who felt “metrics” were of great importance in
The Fore Steps to a Startup’s Addressable Market
Tuesday, 12 December 2017
Here’s the thing, I suck at golf and as an entrepreneur’s entrepreneur, I can’t fathom making myself available for 5 hours to putt around a golf course. Yet, succeeding as a founder might be as commonplace as hitting a hole in one… very least, it’s fair to say you have to shoot par. Rest assured,
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research, Startups, Targeting
How Big Data is Finding its Market in Texas
Monday, 28 March 2016
Data. Statistics, measurements, and analytics are funny things, particularly in entrepreneurship, as if you think about it, data is invaluable but difficult to aggregate, informational but difficult to consume, technical but immensely educational. Why so hard when so important? Data geeks such as myself often find ourselves lost in the weeds; we love mining