Most of you are probably familiar with Modem Media or Digitas, both wonderful interactive marketing agencies; fewer with Publicis Groupe, the fourth-largest agency holding company. Today, Publicis announced that they will add Digitas to a burgeoning list of digital agencies media companies including ZenithOptimedia for $1.3 billion, paying Digitas shareholders $13.50 for each share.
Earlier this year, Publicis CEO Maurice Levy said he was looking to do an acquisition and talks of shakeup have circulated for years.
Some suggest digital and interactive investments will account for more than 10% of global communications and marketing in 2010; Digitas Inc., gives Publicis Groupe a powerful interactive media mix for the years ahead.