agencies Archives - Startup Economist

‘I Recently Left an Agency to Join a Startup…’

Monday, 21 March 2022 by Paul O'Brien

“Now I have to think in terms of scale and process, not just marketing, which is a new paradigm for me. What are your best learning resources (book, webinars, podcasts, etc.) to start thinking in terms of scale and process?” Great question, but one that also left me with a weight of concern, disappointment, and

Published in Insights / Research, Startups

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Startups: Marketing Yourself or Hiring a Professional

Monday, 10 June 2019 by Paul O'Brien

Marketing is the first, foremost, and most important thing a business does. No market for your idea… nothing for you to do, no? You are doing that, yes? There is no customer, no investor, no partner, no desire, no demand, no co-founder, no support for what you want to do. You keep going? No, if

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Published in Insights / Research, Startups

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Can I Get an S? Can I Get an M? Can I Get an X?

Thursday, 02 October 2008 by Paul O'Brien

Is that grammatically correct? If S is a consonant, should it be “Can I Get a S?” an S? Who’s going? I couldn’t be more excited; the conference is expecting over 2,000 search marketing professionals, agencies, and marketers and I haven’t been to NYC in some time. Monday through Wednesday next week, the industry converges

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Published in Conferences / Events, Insights / Research, Search

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Social Search Networking

Friday, 05 September 2008 by Paul O'Brien

Full disclosure! This post completely violates the laws of link baiting, enticing industry leaders and bloggers to come to SEO’Brien just to see how/why I’ve linked to them; so to you I say! “hey there” I’m not doing that intentionally but had such a fantastic time with the folks at the Search Engine Strategies, WebmasterRadio

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Published in Conferences / Events, Fun, Search, Vendors / Agencies

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Is Your Paid Seach Vendor Ignorant (or Incompetent)?

Thursday, 04 October 2007 by Paul O'Brien

Recently, paid search vendors have been an object of my scrutiny. In the process, I’ve been alarmed at the significant variation in capabilities between them as they make wild claims and in order to win business. One capability (or rather, incapability) repeatedly stuck out at numerous agencies; this angered me so much that I want

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Published in Paid Search, Search, Vendors / Agencies

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Publicis to Acquire Digitas & Modem

Wednesday, 20 December 2006 by Paul O'Brien

Most of you are probably familiar with Modem Media or Digitas, both wonderful interactive marketing agencies; fewer with Publicis Groupe, the fourth-largest agency holding company. Today, Publicis announced that they will add Digitas to a burgeoning list of digital agencies media companies including ZenithOptimedia for $1.3 billion, paying Digitas shareholders $13.50 for each share. Earlier

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Published in Vendors / Agencies

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Questions to ask SEO consultants

Tuesday, 25 April 2006 by Paul O'Brien

Need some help with SEO? Do your homework!!! Do not shop on price because you don’t want a deal nor is this rocket science. It may be confusing to you but experienced web professionals get it, SEO is fairly simple and just requires some effort. Therefore, here are some questions to ask when doing your

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Published in Natural Search / SEO, Search

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