Video on the brain lately…
A recent conversation with the small business, local marketing blog Local Biz Bits, reminded me of a great parody video, lambasting how the internet has killed the video star. It struck me further, that yesterday’s post, referring to marketing with video, is a medium with still as many questions about effectiveness as answers to our quest for the holy grail of online marketing.
I’m not going to get into my thoughts on answers this time but consider the questions:
Does the internet really make it easier to promote your business with video? Is video really the ideal medium for advertising online? Sure, we’re watching tons of videos on the internet but are we really paying attention? Both Yahoo and CNET have made significant efforts to make video a key part of their user experience; both have seemingly failed… is that a sign?