An Internet Bill of Rights
Tuesday, 25 May 2021
by Paul O'Brien
In 2018, some, in the U.S. Congress, proposed an Internet Bill of Rights that though well intentioned, was essentially a set of regulations proposed to adhere companies to obligations with regard to data, security, and privacy. At the time, I thought little of it; the notion didn’t get a tremendous amount of attention, but nagging
- Published in Industry, Insights / Research
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Online Shopping Expectations This Holiday
Friday, 26 September 2008
by Paul O'Brien
eMarketer has a great jump on the holiday shopping season (it isn’t even Halloween yet!) with brilliant perspective on the increasing demands made by online consumers. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options at a minimum. Surprisingly, according to a survey by Retail
- Published in Analytics, Brand Marketing, Comparison Shopping, Display Advertising, Insights / Research, Local, Paid Search, Search, Social Media, Web 2.0
One Conference To Note
Wednesday, 17 September 2008
by Paul O'Brien
Monday’s post about the best online marketing conferences brought to my inbox a few questions about which of those are really worth attending. While, unfortunately, there is no short answer, there is one upon us worth your attention. “Etailers of all sizes are trying to eliminate risk, improve sales volumes, and increase profitability. Online Market
- Published in Comparison Shopping, Conferences / Events
The Definitive Online Marketing Conferences List
Monday, 15 September 2008
by Paul O'Brien
One of the advantages of working for a local search engine that uses event listings to promote the business listings, is that I have, at my finger tips, a rich index of seminars, summits, and conferences all rank ordered by demand (popularity), based on the search query volume for each. It is amazing what a
Internet Killed the Video Star
Wednesday, 03 September 2008
by Paul O'Brien
Video on the brain lately… A recent conversation with the small business, local marketing blog Local Biz Bits, reminded me of a great parody video, lambasting how the internet has killed the video star. It struck me further, that yesterday’s post, referring to marketing with video, is a medium with still as many questions about
Marketing with Online Video
Tuesday, 02 September 2008
by Paul O'Brien
Creating a viral video that conquers YouTube isn’t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass
- Published in Brand Marketing, Web 2.0
Getting your events and promotions online
Thursday, 14 August 2008
by Paul O'Brien
I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most
- Published in Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media
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