brand Archives - Startup Economist

The Vision For Austin

Wednesday, 08 March 2017 by Paul O'Brien

You know that licking of your lips and grasping at air that one does when trying to put in to words a dream. How you think through, as you’re talking with someone, something you just can’t quite simplify. What I’m thinking about is not a dream but a vision. Something magical is happening by way

Published in Brand Marketing, Texas Startups

52 Comments

Austin is Where Tech Comes to Life

Tuesday, 12 May 2015 by Paul O'Brien

With another SXSW well behind us and the inevitable cries that the conference has lost something since it has failed again to discover the next Twitter or Facebook, I find myself considering bigger picture questions: Why are so many moving to Austin? Why did I move to Austin? Is it finding the next Unicorn that

austin brand community economy entrepreneurship startups tech technology texas

Published in Advertising, Austin, Industry, Insights / Research, Local, Startups

13 Comments

Internet Killed the Video Star

Wednesday, 03 September 2008 by Paul O'Brien

Video on the brain lately… A recent conversation with the small business, local marketing blog Local Biz Bits, reminded me of a great parody video, lambasting how the internet has killed the video star. It struck me further, that yesterday’s post, referring to marketing with video, is a medium with still as many questions about

advertise advertisement Advertising brand commercial commercials market marketing online promote video viral

Published in Startups, Surplus

2 Comments

Marketing with Online Video

Tuesday, 02 September 2008 by Paul O'Brien

Creating a viral video that conquers YouTube isnâ€™t always by accident. Many companies are achieving success promoting their brands, websites, and businesses through a video on YouTube that spreads through the Internet like wildfire. They do so through careful creation and promotion of the video that encourages people not only to watch, but to pass

advertise advertisement Advertising brand commercial commercials market marketing online promote video viral

Published in Advertising, Social Media

1 Comment

Google wins another title; overtakes Yahoo

Thursday, 15 May 2008 by Paul O'Brien

I’d bet you didn’t realize that for all the hype Google receives for having the greatest search share, Yahoo! still reigns supreme as the most used (trafficked) website. According to comScore latest numbers, Yahoo serves 33.6 billion page views per month easily eclipsing Google’s 28.7 billion. Traditional marketers (or, frankly, savvy marketers who recognize that

brand Google market share page views popularity search share share size volume Yahoo!

Published in Advertising, Search

2 Comments

Marketing is Dead

Wednesday, 11 April 2007 by Paul O'Brien

I recently had a chance to discuss the future of online advertising with Shane Vaughan, VP of Marketing for Balihoo, and offered a forum in which to share his perspective. He has succinctly characterized how the relevance of advertising, enabled by the internet, will deliver more qualified customers while supporting, not replacing, traditional forms of

Advertising brand brand marketing branding marketing Search Targeting

Published in Advertising, Insights / Research, Search

2 Comments