Leave it to Levis to come up with a better video the day after I post their previous attempt in my “best of” picks for ’08. Nice work!
Careful with this one though, it makes you cringe a bit.
I’m all the more impressed if this is the work of Wieden + Kennedy who has only been working with Levis for a matter of days.
Fyi..The video is displaying a message that says it’s no longer available due to a copyright claim by Cutwater Advertising Inc. 🙁
Well that explains the source, and expediency, of the video. Cutwater Advertising, the producer, has a fun, innovative site and is clearly the source of some fantastically creative video. It is unfortunate that they so quickly rip from video sites such a viral and capable campaign. Perhaps Levis stopped paying the bills?