Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake.
I’m left to wonder though, how many new marketers (that is, search or internet marketers) really leverage this kind of insight? Do you buy media as is done in the traditional space, trying to buy placement where your audience supposedly spends their time, or do you buy what works with no regard for the site on which said ads run? Does placement of an ad on a page not have a greater impact on its performance than the audience? Is performance of an ad not ultimately more important than where it runs?
I signed up for Google Adplanner beta and found that it is very simple and not really worth using right now but can see the value in this service, especially for Google’s ability to increase Google adwords tracking and buying for traditional advertising mediums.
very good and useful information . Thanks for sharing .