A letter to Yahoo’s Carol Bartz
Tuesday, 13 January 2009
by Paul O'Brien
Should you be so kind as to spare me a few moments, A couple thoughts on the opportunity before a company with such a renowned history and such incredible possibility. I share these thoughts without consideration of the recent trials and tribulations that have garnered attention; instead, from the perspective of one who, in a
- Published in Search
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Behold! The Rise of AdPlanner
Wednesday, 25 June 2008
by Paul O'Brien
Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many
- Published in Brand Marketing, Display Advertising, Google, Insights / Research
AdBrite instead of Google AdSense / AdWords
Monday, 20 August 2007
by Paul O'Brien
I’ve had a chance to spend some time with AdBrite and I’m impressed with the opportunity for you, us, as marketers and publishers. Coincidentally, they are set up in the booth next to ours at SES so I’m sure I’ll get a chance to chat with them during the conference and may follow up with
- Published in Advertising, Search
Banner Ads Work! well… they do something
Wednesday, 30 May 2007
by Paul O'Brien
How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research