Monday, 25 August 2008 by SEO'Brien
One of my personal favorite ad networks, AdBrite, was named one of the fastest-growing private companies in America in Inc. Magazineâ€™s annual Inc. 5000 list. As one of the easiest networks to leverage, Adbrite is a turnkey advertising solution for online marketers enabling anyone to quickly launch a banner campaign with innovative targeting and broad
Available only in closed beta, Google AdPlanner promises to help you identify websites your customers are likely to visit helping define media plans and ad placement. A blend of market analytics and Google’s endeavors as an all encompassing ad platform, AdPlanner may be some icing on the cake. I’m left to wonder though, how many
How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read
In early December, Yahoo! announced the results of a new online marketing study conducted by comScore Networks. The research, branded “Close the Loop,” measured the impact of display advertising on search activity and found that when combined, search and display advertising deliver “better” results than when used independently (yes, better is in quotes on purpose).