Can we connect with investors in 2 slides?
It’s said that at the earliest stage, investors are looking for the right people, validation, and a market opportunity but as pitch coaches, advisors, and incubators focus on the merit of the elevator pitch or the perfect email, does it not make sense that the pitch deck could be as simple?
Whether a result of my twitter-like attention span or the fact that venture groups get dozens of pitches per day, 10 slides is a lot of material it we might appreciate that most of that material doesn’t really apply until we’re staring at a term sheet or considering the diligence of your work.
4 things matter most; 2 slides:
- The Opportunity
- The Problem in the economy
- The Solution as a business
- The Market
- The Business Model you have in mind
- The Competition that was, is, and will be
Think about it… present that and IF it’s really an opportunity, I’m interested.
Let’s be honest, your numbers are made up, it doesn’t matter where you went to school nor the title you give yourself now, you’re going to spend the money as best as possible toward the success of the venture, and the amount your raising and terms are just plucked out of the air based on norms from other blog posts and circumstances pulled from Pitchbook and Crunchbase, so are those slides REALLY necessary?
I followed my bullet points with some context in italics because most founders fail to deliver the message that matter.
We need only see the opportunity in the economy and as a business and the model and competition in the market that you propose will work.
“Do you have any customers?” or “how will you make money?” are questions that ignorant or disinterested investors will ask IF you fail to capably present those two slides.
Let’s take a crack…
Around 1995, as the internet emerged, the Creative Class of our workforce exceeded, for the first time, the number of workers in manufacturing. To date, the demand for education and experience with technology, in media, exceeds the supply of labor and innovation. In 2020 in particular, we witnessed how this gap, evident in our failure to monetize media, fake news, online privacy, and capable virtual conferencing, plagues our economy.
A platform focused on the people and opportunities in Media Technology; uncovering and focusing, for the first time the tools and services, people, education and training, products, and resources that work so that public and private capital can meaningfully invest in our future.
Platforms enable all participants in a sector of the economy and as with any platform, users pay a fee for better results, consumers pay for experiences and solutions, and partners pay for data and access to the audience.
IMBD’s data reflects a need, via film, while Techstars Music helps accelerate later stage innovation. Google’s breadth of an index validates demand while LinkedIn serves careers and companies. In this Creative Class, the rapid pace of change exposes the need for a new platform that serves, distinctly, the workforce of a global economy in which everyone, in some way, works online.