Founders, Stop Trying to Be Perfect
Monday, 23 February 2026
Perfection is the fastest way to look inexperienced. Not because ambition is bad and not because polish doesn’t matter but because the very definition of a startup makes perfection impossible. A startup is not a smaller version of a big company, it is a temporary organization searching for a scalable, repeatable business model. That language
- Published in Startups
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Why We Teach Startups to Pitch to Investors Even If They Don’t Want Venture Capital
Friday, 06 February 2026
I realized this week, that this is a discussion point I have with almost every founder, and yet I’ve never bothered to write it up. Every founder. Particularly in our work in Founder Institute, when teaching or mentoring dozens of founders in the same room, the question is always posed, “why are we working on
- Published in Startups
Why Incubators Make You Practice the Pitch: Founder First Impressions Send the Loudest Message
Tuesday, 16 September 2025
With the fall season of cohorts starting, I’m reminded that most founders will be asking of advisors why there is so much emphasis on practicing the elevator pitch. In every cohort I’ve mentored, a founder invariably raises their hand and asks why so much time is spent on the 60 seconds, with a look in
- Published in Insights / Research, Startups
Your Startup Pitch is Bad; Let me Explain How I Know
Thursday, 27 February 2025
Over the last couple of weeks, I’ve been pushing us to question traditional startup methodologies such as lean startup or how venture capitalists discern investments, through an exploration with you of First Principles Thinking and the Bell Mason Diagnostic. In fact, I’m not inherently a detractor of either, rather frequently advocating that founders need to
- Published in Raising Capital
Pipeline > Data > Community > Audience > Customer
Thursday, 19 December 2024
Why Pipelines Trump Customers: Rethinking Value Creation in Startups It’s often said that “every startup needs customers.” That’s true. Without someone paying for your product or service, you don’t have a business. But this oft-repeated mantra misses the mark entirely when it comes to understanding value creation—the kind of value venture capitalists care about. Owning
- Published in Data, Insights / Research, Startups
When Founders Need Referrals to Meet Investors, Fix This About Your Startup Ecosystem
Friday, 08 November 2024
In a well-functioning startup ecosystem, founders should know who their potential investors are and how to connect with them. In a supportive startup ecosystem, founders should know how to develop ventures that attract attention, supported by journalists and ecosystem leaders who promote fundable startups, so that investors engage them. Yet, we often see founders struggling
- Published in Raising Capital, Startup Ecosystems







