slides Archives - Startup Economist

The GTM Slide is Broken: Here’s How to Fix It

Wednesday, 23 July 2025 by Paul O'Brien

The Go To Market Slide (GTM), is the most misunderstood, misused, and mangled slide in the entire startup pitch deck. It’s like the appendix of a pitch; everyone includes it, nobody knows exactly why, and when it bursts, the whole body of your presentation goes septic. Every founder knows they need one. Almost no one

Published in Insights / Research, Startups

36 Comments

The 2 Slide Startup Pitch Deck

Monday, 29 June 2020 by Paul O'Brien

Can we connect with investors in 2 slides? It’s said that at the earliest stage, investors are looking for the right people, validation, and a market opportunity but as pitch coaches, advisors, and incubators focus on the merit of the elevator pitch or the perfect email, does it not make sense that the pitch deck

funding fundraising pitch deck slides

Published in Raising Capital, Startups

53 Comments

Is the Perfect Pitch Deck Far From Perfect?

Wednesday, 17 August 2016 by Paul O'Brien

A challenge of the premise behind the famous 10 slides; as you prepare to take the stage to pitch, think about how the idea of an elevator pitch (what you say in 30 seconds or less to convince your audience to listen further) factors in. Generally speaking, if you don’t close a deal in the first 3

funding fundraising pitch deck slides

Published in Startups

31 Comments

Startup Pitch Slide Tips You Never Hear

Sunday, 07 August 2016 by Paul O'Brien

What Not to Do with Startup Pitch Slides

Pitch deck slides abound and invariably you’re reading the same article over and over again about how you need 10 pitch slides starting with the Problem Solution and ending with the Ask. If you’re struggling to get started with your deck, do a google search for the 10 Pitch Deck Slides and you’ll get more

fund raising fundraising pitch deck pitch slides pitching slides

Published in Startups

7 Comments