The GTM Slide is Broken: Here’s How to Fix It
Wednesday, 23 July 2025
by Paul O'Brien
The Go To Market Slide (GTM), is the most misunderstood, misused, and mangled slide in the entire startup pitch deck. It’s like the appendix of a pitch; everyone includes it, nobody knows exactly why, and when it bursts, the whole body of your presentation goes septic. Every founder knows they need one. Almost no one
- Published in Insights / Research, Startups
36 Comments
The 2 Slide Startup Pitch Deck
Monday, 29 June 2020
by Paul O'Brien
Can we connect with investors in 2 slides? It’s said that at the earliest stage, investors are looking for the right people, validation, and a market opportunity but as pitch coaches, advisors, and incubators focus on the merit of the elevator pitch or the perfect email, does it not make sense that the pitch deck
- Published in Raising Capital, Startups
Is the Perfect Pitch Deck Far From Perfect?
Wednesday, 17 August 2016
by Paul O'Brien
A challenge of the premise behind the famous 10 slides; as you prepare to take the stage to pitch, think about how the idea of an elevator pitch (what you say in 30 seconds or less to convince your audience to listen further) factors in. Generally speaking, if you don’t close a deal in the first 3
- Published in Startups
Startup Pitch Slide Tips You Never Hear
Sunday, 07 August 2016
by Paul O'Brien
Pitch deck slides abound and invariably you’re reading the same article over and over again about how you need 10 pitch slides starting with the Problem Solution and ending with the Ask. If you’re struggling to get started with your deck, do a google search for the 10 Pitch Deck Slides and you’ll get more
- Published in Startups