Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people
A great many new ventures are NOT businesses. They don’t yet know customers, have a business model, nor see a clear path to making money. We refer to these as “startups” Startups are distinct from new businesses (and new businesses are not necessarily startups) in that the business model is NOT known. This means such
That Friends and Family Round of funding… we’ve all heard we need it, or that that’s where founders start; but are so many really raising money from family? Let’s cut to the chase, overwhelmingly most founders can’t look to family for financial help and so how should we really think of drawing capital from loved
The expectations of investors, the demands of a company now more prominent in the market, but the ease of pressure in having resources available… Being venture backed doesn’t make it more stressful, nor less, it’s a matter of the stage, the expectations, and what that all means to you personally. Startup teams usually change from
Can we connect with investors in 2 slides? It’s said that at the earliest stage, investors are looking for the right people, validation, and a market opportunity but as pitch coaches, advisors, and incubators focus on the merit of the elevator pitch or the perfect email, does it not make sense that the pitch deck
Later this year, the Mandalorian returns to the small screen for Season 2 of one of the hottest reasons everyone has flocked to Disney+ While anxiously awaiting a show near the top of my Must See TV, my family and I spent the weekend binge watching Star Wars while I toiled away on a major
I’ve had a particularly interesting week in Austin; through some events and lots of coffees, I’ve meet with a ton of founders, perhaps more than ever in 3 days alone. Interesting why? Easily half, argued with me that startup investors are seeking revenue and don’t require an exit. At least, that’s what they’re being told.