I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt:
Most event marketers overlook the tremendous potential their websites alone have for promoting events, and with so many buzzwords floating around about advertising online, it’s easy to get lost. Here are a few of the easiest ways to get started – and some of the best-performing tools to market events successfully.
The premise of the article is simple: marketers more frequently advertise events than the brands, products, or services available through their business. The event draws business by way of the promotion, sale, seminar, or other attraction that motivate the conversion. The challenge lies therein: an event is temporary so how does one success in marketing it online?
- Be Search-Friendly, Get Found
- It’s All about Optimization
- Go Local
- Engage the Social Community
You’ll have to pick up the article or wait until next month when it should be available online. I’ll keep you posted!