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Why and How a Venture Determines It Is “Uniquely Better”

Thursday, 14 August 2025 by
In business strategy and marketing, “Uniquely Better” is more than a slogan, it’s the distillation of why a venture deserves to exist. The term sits alongside other well-known ideas such as competitive advantage, differentiation, and “moat,” but with a crucial twist: it forces you to define why customers should choose you over all other options.
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Why Nobody Understands Startup Growth

Wednesday, 30 July 2025 by
Startups don’t grow like businesses. Not in the traditional sense. They don’t scale by adding headcount, expanding inventory, or renting more retail space. They grow by discovering, and then systematically proving, a revenue-generating system that works before it collapses. And yet, here we are, in 2025, with startup advisors, development organizations, investors, and even policymakers
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The Unfair Advantage: 10 Books Every Founder Needs Because Marketing, Teams, and Persuasion Matter Most

Monday, 18 November 2024 by
Success in startups, initial funding, and traction, don’t come from ideas and MVPs — it’s built on the pillars of marketing, team-building, and persuasion. These three areas consistently prove to be the leading causes of success — or failure — for founders. Yet, despite the endless lists of “must-read” startup books, founders continue to stumble
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Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by
Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you
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The Disconnect Between Sales and Marketing

Wednesday, 24 July 2019 by
This is a topic that really intrigues. In part, simply because it’s a VERY frequently discussed topic and considered issue. Check it out, from a simple Google Search: Why Marketing and Sales Don’t Get Along – From Grow and Convert Why Sales and Marketing Don’t Get Along – Via Harvard Business Review 3 Reasons B2B
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Early Stage Startups: Sales vs. Marketing

Monday, 13 November 2017 by
It’s that this question of priorities exists that one can appreciate why so many startups fail. For decades, economists have noted that only two things create value in business: innovation and marketing. Everything else is a cost of doing business. Yet… we’re exploring here the notion that Sales is more important. You’ve been led to
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RISE to the Occasion

Tuesday, 14 May 2013 by
RISE Austin kicked off yesterday and proves, once again, to be one of the pivotal events in Austin’s entrepreneurial economy. On the heels of President Obama’s visit to Austin, the timing of RISE is an intriguing contrast to the President’s goal of learning what makes Austin so incredible and successful. While he and the world
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