Getting your events and promotions online
Thursday, 14 August 2008
by Paul O'Brien
I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most
- Published in Insights / Research, Local, Natural Search / SEO, Paid Search, Search, Social Media
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Who’s at Ad:tech next week?
Friday, 11 April 2008
by Paul O'Brien
ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one
- Published in Advertising, Conferences / Events, eCommerce, Insights / Research, Local, Search, Social Media
Innovative Design Through Graphical Navigation
Thursday, 26 July 2007
by Paul O'Brien
Nothing but fun tonight, I’m having one of those days where I just can’t think about Search I’ve stumbled across some brilliant web sites recently and want to share them as excellent examples of creative navigation, engaging experience, and effective design. The first on my list, perhaps not surprisingly, comes from well-known marketing agency Leo
- Published in Brand Marketing, Comparison Shopping, Fun, Vendors / Agencies
Banner Ads Work! well… they do something
Wednesday, 30 May 2007
by Paul O'Brien
How many can name the product from last banner ad they saw? Chances are, none of you. But according to what I found through ars technica, that’s okay. The Journal of Consumer Research published findings that repeated exposure to banner ads results in positive feelings for that which is advertised. They asked students to read
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research