promotions Archives - Startup Economist

Why Most Startups Fail to Get Enough Attention

Wednesday, 18 June 2025 by Paul O'Brien

Most startups don’t die because they lacked funding. They don’t die because of bad code, poor vision, lack of a business plan, or the boogeyman of “not having product-market fit.” They die because no one noticed they were alive in the first place. We romanticize startup failure as some noble rite of passage (cue the

Published in PR, Startups

21 Comments

Why AI Agents Will Build the Next Wave of Startups: The Death of Marketing Teams

Thursday, 05 December 2024 by Paul O'Brien

For decades, startup experienced professionals, researchers, and classically trained marketers, have been reinforcing as best we can that it is well established, proven, and certain, that marketing (aside from team) is the single greatest cause of a startup’s success or failure. We’ve been trying to explain this for the sake of the economy, of founders,

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Published in AI, Startups

16 Comments

Does Early Marketing Hurt Startups? Why Founders Should Think Differently

Friday, 15 November 2024 by Paul O'Brien

Some founders wonder whether starting marketing too soon could hurt their startup’s focus. Could it take attention away from refining the product or identifying the right customers? Or, on the flip side, is it essential to build buzz and gain traction from day one? It’s a question worth addressing because, frankly, the misconceptions surrounding early-stage

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Published in Advertising, Insights / Research, Startups

25 Comments

Can You Tell When a Digital Marketing Plan Will Fail?

Wednesday, 18 November 2020 by Paul O'Brien

A marketing plan is more like a flywheel, not a funnel.

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Published in Advertising, Insights / Research, PR, Search, Social Media

12 Comments

Local Search Behind MTV Campus Daily Guides Reaches College Demographic

Tuesday, 26 August 2008 by Paul O'Brien

With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local

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Published in Fun, Local, Search

1 Comment

Getting your events and promotions online

Thursday, 14 August 2008 by Paul O'Brien

I’ve had the distinguished honor of having an article featured in this month’s edition of Event Solutions Magazine bringing to their audience some of the most basic online marketing tenants that we so easily forget as still being foreign to most marketers. What are the basics? How does one get started? Here’s an excerpt: Most