Yahoo’s New Search IU – Universal Search Finally Getting Somewhere?
Friday, 08 October 2010
The promise of Universal Search or One Search has, for years, waffled between the promise of a better search experience and the reality of results diluted with local listings, videos, images, social network chatter, and other content often irrelevant to the needs of the user. Simply, the idea behind Universal Search is that one set
T-shirts the ideal form of targeted marketing?
Tuesday, 16 June 2009
The CPM is low, though distribution costs a challenge. Consider that a simple t-shirt serves as an endorsement, while reaching the wearer’s peers – targeted, potential customers. After all, if said wearer loves your products or service, are his friends more likely to feel the same? They can be locally targeted, serve as a cherished
Local Search Engine Zvents Raises $24M
Tuesday, 30 September 2008
Let me diverge from my usual contemplations to share with you some news about the company that keeps me busy, in a rare post about Zvents. Today, the local search engine announced $24M in funding, secured with Nokia Growth Partners, AT&T and NAVTEQ. â€œZvents has spent four years building a world-class local search service,â€ said
- Published in Insights / Research, Local, Search, Web 2.0
Local Search Behind MTV Campus Daily Guides Reaches College Demographic
Tuesday, 26 August 2008
With a tremendous amount of fanfare (I had a parade come through the office this morning), I’m excited to share that Zvents has partnered with MTV to deliver a comprehensive local search experience to Campus Daily Guides published by mtvU. Creating a unique opportunity to reach the affluent college demographic, Zvents is powering the local
Universal Search by Vertical
Wednesday, 30 January 2008
Can I take a moment and violate what is perhaps one of the more pervasive of the seven deadly sins? I recently had the honor of playing a role (albeit a bit part) in the release of the first blended vertical search technology. Monday, time based local search engine Zvents released Federated Local Search blending
- Published in Search, Vertical Search, Web 2.0
Geo optimization in Paid Search
Friday, 11 August 2006
MSN Search is light years ahead of the other engines due to demographic and regional bid optimization. Different from targeting, MSN Search allows you to simply bid more or less aggressively to target profiles helping large brands reach all search users while appearing more prominently for key audiences. Consider: Geo targeting Brand A a national
- Published in MSN, Paid Search, Search, Targeting, Yahoo!