sem Archives - Startup Economist

Sign of the economic times? Google Lets Brands Run More Than One Search Campaign on a Keyword

Thursday, 10 September 2009 by Paul O'Brien

Did I fall asleep?Â I turn my attention from Search for a few weeks (okay, so it’s really been a bit longer) and I return to find major companies running more than one campaign in paid search! To many of you this may not be news; like I said, I’m playing catch up.Â Just the

Published in Google, Paid Search

2 Comments

In SF next week? Come Chat with Lorna Li and myself

Saturday, 11 July 2009 by Paul O'Brien

I am very excited about the Unintentional Entrepreneur meetup next Wednesday! If in the Bay Area, I’d love to see you there! We’ll have pizza, drinks… the event is FREE! We’re going to talk about some the fundamentals of a new business; managing income, expenses, and taxes; establishing and maintaining your brand online; and quick,

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Published in Conferences / Events, Natural Search / SEO, Paid Search, Search, Social Media

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On the Growth of an Internet Startup

Thursday, 02 April 2009 by Paul O'Brien

We’re in for a rough year. You heard it here first (*tongue in cheek*); there is some indication that the economy is chugging along more slowly than usual and with Obama in office, we’re in for “Change.” That can only mean one thing, well, three things: tightening belts, possible layoffs, maybe some mortgage foreclosures. Take

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Published in Analytics, Blogs & Blogging, Industry, Insights / Research, Natural Search / SEO, Paid Search, Search, Social Media, Vendors / Agencies

12 Comments

It isn’t SEO, it’s Performance Architecture

Thursday, 18 December 2008 by Paul O'Brien

On the radio today, I heard some laughter over the Jesse Jackson Jr. / Rod Blagojevich “scandal” (?); primarily, that Jackson’s handlers have taken offense at CNN’s labeling Jackson an ‘informant.’ The amusement stems from, with few exceptions, the fact that for all intents and purposes, that’s exactly what he is. Spokesman Kenneth Edmonds described

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Published in Advertising, eCommerce, Search, Social Media

7 Comments

Omniture Aquires Mercado – End to End Demand Engine in the Works

Monday, 20 October 2008 by Paul O'Brien

Last week, web site analytics engine Omniture agreed to acquire Mercadoâ€™s multi-channel retailer site search and merchandising businesses. Macyâ€™s, Overstock.com, Williams-Sonoma Inc., Sears Holdings Corp., and OfficeMax, are just a few of the major retailers who use leverage Mercado consulting and technology services to vastly improve the effectiveness of their store’s navigation, search experience, and

Published in Analytics, Insights / Research, Paid Search, Search, Vendors / Agencies

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Paid Search Drives Organic Search Traffic – A 48 Hour Case Study

Thursday, 16 October 2008 by Paul O'Brien

What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a

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Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search

4 Comments

Can I Get an S? Can I Get an M? Can I Get an X?

Thursday, 02 October 2008 by Paul O'Brien

Is that grammatically correct? If S is a consonant, should it be “Can I Get a S?” an S? Who’s going? I couldn’t be more excited; the conference is expecting over 2,000 search marketing professionals, agencies, and marketers and I haven’t been to NYC in some time. Monday through Wednesday next week, the industry converges