ad:tech San Francisco, the interactive advertising and technology conference and exhibition, starts next week at the Moscone Center. The show blends keynote speakers, topic driven panels and workshops to provide us with the tools and techniques needed to keep up and compete. It has, perhaps, the best show floor in the industry making it one of the must attend conferences if only to get up to speed on new vendors, services, and technologies.
While social networks are potentially creating some effective marketing opportunities, traditional and effective internet opportunities remain unsaturated. Search, rightfully so, commands an ever increasing portion of Internet ad spending, local is still an open market (though I’m bent on changing that), and profound improvements in Web-based video technology are threatening to change the definition and economics of “television”.
Who attends:
Brands, Agencies, Publishers, Portals & Service Providers, CEO’s, CMO’s, Marketing Execs, Brand Managers, Creatives, Media Buyers and Planners, Product Managers, Solution Providers…
Who else is going?
I’ll be there, in fact, with a booth behind me so stop by 5684 say hello!
