eCommerce Archives - Startup Economist

Entre to the Internet; Marketing for Startups

Thursday, 17 July 2014 by Paul O'Brien

Thanks to the incredible startup program at Houston’s Rice University, I’ve had a chance to update a popular, but out of date, post about Startup Marketing. In the process, I had a chance to meet the exceptional entrepreneurs in this year’s Owlspark program. While not too dissimilar from that startup marketing post, this update touches

Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

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The Social Intelligence Industry is in Austin

Wednesday, 19 February 2014 by Paul O'Brien

A short time ago, I started exploring the significance of industry on an economy; the role that it plays in creating awareness of, drawing talent to, engaging capital on behalf of, and focusing a community around, innovation and entrepreneurship. If you’ve read here before, you know I’m something of a Druckerist, a student of Peter

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Published in eCommerce, Industry, Startups

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Austin is eCommerce

Wednesday, 15 January 2014 by Paul O'Brien

Leave it to me to spend 14 hours in Dallas on the very day that 3 of my favorite industries crush capital… * Social marketing, with $14M through Bessemer Venture Partners and Harrison Metal Capital to Main Street Hub * WordPress, by way of $15M via North Bridge Growth Equity in WPEngine * eCommerce, as Volusion wraps up $35M with Silicon Valley Bank Though, I’m glad

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Published in Austin, eCommerce, Industry, Startups

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e-Commerce Provider Comparison (WordPress edition): WP eCommerce, Shopp, or Woo Commerce

Saturday, 27 July 2013 by Paul O'Brien

Though my work tends to find me disruptive innovations, startups, and even yes, search, one of the most sought posts I’ve written is a mere audit of leading eCommerce platforms. A comparison of Shopify, BigCommerce, Volusion, Pinnacle Cart Written years ago, what the research led me to discover is that eCommerce is an industry desperately

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Published in eCommerce

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Startup Marketing

Tuesday, 01 January 2013 by Paul O'Brien

Not long ago, I had the distinct pleasure of joining an incredible group of Austin entrepreneurs through AUSOME (Austin Online Marketing for Entrepreneurs) for a discussion of the Art of Startup Marketing. Thanks to David Vogelpohl, founder of Marketing Clique and Tapfire Mobile, I finally took a few minutes to put pen to powerpoint to

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Published in Advertising, eCommerce, Insights / Research, Search, Social Media, Startups

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e-Commerce Provider Comparison: Shopify, BigCommerce, Volusion, Pinnacle Cart…

Friday, 24 June 2011 by Paul O'Brien

If you’ve ever ventured in to e-Commerce, you know that the platform choices can be mind boggling. From developing your own store to hosting it with a WordPress plugin to leveraging a 3rd party provider to getting started on a fully hosted service like Etsy, the options are so complex that it’s not a question

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Published in eCommerce

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eBay Sellers Automate Records with Free Selling Manager App

Wednesday, 19 August 2009 by Paul O'Brien

As an old eCommerce hack, I’m personally excited to share that Outright.com is automating bookkeeping for eBay sellers, free, through eBay’s Selling Manager Apps.Â With the click of a button, the new app automatically pulls in the existing eBay transaction history, including sales, fees and expenses, and PayPal transactions, and continues to import sales, retaining

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Published in Analytics, eCommerce

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