Free Shipping is Not Important
Monday, 23 April 2007
I’ve been out of the office for the past week, welcoming my second daughter home. She arrived 9 days ago and, of course, my mind still turns to the industry that keeps us all employed. As you can imagine, we’ve started receiving gifts and presents from friends and family through FedEx, UPS, and the USPS;
- Published in Brand Marketing, Comparison Shopping, Fun, Insights / Research
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Why are you in this business?
Thursday, 05 April 2007
I admit it! 12 years ago I fell into search marketing as a natural addition to the remedial web design I was teaching myself while publishing articles I wrote about The Beatles (Did you know Paul McCartney died?) and Don McLean’s American Pie. The internet captivated my attention with its ability to reach everyone yet
How Ad Based Digital Content Allows Us to Reach Engaged Customers
Wednesday, 28 March 2007
Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding
- Published in Brand Marketing, Fun, Web 2.0
France’s Missed Opportunity
Friday, 23 March 2007
Without question, traditional and offline marketing activities influence behavior in search. A new TV commercial prompts the audience to search based on what they saw, recognized, or remember from the commercial; the same is true of press releases which raise questions in your audience, questions that are best answered by a search engine. With the
- Published in Fun, Paid Search, Search
Get Paid to Search
Friday, 16 March 2007
Let’s keep Friday interesting shall we? Anyone remember AllAdvantage? I admit I tried it, earning mere cents for the hours that I spent surfing the internet (granted, I still do that without earning anything). The concept was simple enough, getting paid for doing something online: reading email, surfing, visiting specific sites, or signing up for
Produce Your Next Commercial for Free
Thursday, 01 March 2007
Limited marketing budgets? Annoyed with that agency you feel charges too much? Perhaps you feel you could do a better job creating a commercial for your company yourself thinking? Zooppa is for you! Yes, Zooppa, a new startup generating hype for their attempt at creating a platform for paid, user generated video, has released a
- Published in Brand Marketing, Fun, Vendors / Agencies, Web 2.0