Tag: entrepreneurship

Why a Competitive Analysis is a First Step as a Founder

Thursday, 17 September 2020 by SEO'Brien

There is a trick to entrepreneurship, to starting a venture, that no one really ever talks about. Not sure why they don’t talk about it… perhaps because they don’t understand how to do it… perhaps because everyone is selling something… perhaps because they’ve hired help and it sucked… regardless, I’m going to let you in

Published in Advertising, Insights / Research, Startups

11 Comments

The Funding Flywheel

Wednesday, 09 September 2020 by SEO'Brien

Businesses and startup founders learn early of a critical methodology in sales referred to as a funnel. Developing products and services, marketing is the process therein by which organizations get to know potential customers and then profile people so as to better understand the needs and motivations. The goal, of course, being the conversion of people

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Published in Advertising, Startups

29 Comments

Yes, NOW is a Good Time to Startup

Thursday, 03 September 2020 by SEO'Brien

Nearly three quarters of the way through 2020, and with the world fully settled into the “new normal,” quarantine, “the recession?,” (or whatever it is that we’re calling this strange state of things), it’s still very frequently asked, “Is a time like this good time to start a startup?“ The best time is yesterday. The

economy entrepreneurship recessions startup

Published in Industry, Insights / Research, Startups

No Comments

Friends and Family Funding: Good Idea / Bad Idea (and just how it is)

Tuesday, 04 August 2020 by SEO'Brien

That Friends and Family Round of funding… we’ve all heard we need it, or that that’s where founders start; but are so many really raising money from family? Let’s cut to the chase, overwhelmingly most founders can’t look to family for financial help and so how should we really think of drawing capital from loved

capital entrepreneurship friends and family funding venture capital

Published in Startups

8 Comments

The Stress of Running a Venture Backed Startup

Friday, 17 July 2020 by SEO'Brien

The expectations of investors, the demands of a company now more prominent in the market, but the ease of pressure in having resources available… Being venture backed doesn’t make it more stressful, nor less, it’s a matter of the stage, the expectations, and what that all means to you personally. Startup teams usually change from

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Published in Insights / Research, Startups

4 Comments

Pitching VCs from Far Far Away

Monday, 04 May 2020 by SEO'Brien

Later this year, the Mandalorian returns to the small screen for Season 2 of one of the hottest reasons everyone has flocked to Disney+ While anxiously awaiting a show near the top of my Must See TV, my family and I spent the weekend binge watching Star Wars while I toiled away on a major

entrepreneurship fund raising funding marketing pitching startups venture capital

Published in Advertising, Featured, PR, Startups

4 Comments

Startups: Avoid Competition (don’t neglect it)

Sunday, 03 May 2020 by SEO'Brien

Years ago, Peter Thiel provocatively proclaimed in the Wall Street Journal that “Competition Is for Losers” and I recall loving the headline not for the negative connotation implied, but for the play on words that you’re going to lose if you set out to compete. “The airlines compete with each other, but Google stands alone.

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Published in Featured, Startups

30 Comments

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