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Pipeline > Data > Community > Audience > Customer

Thursday, 19 December 2024 by
Why Pipelines Trump Customers: Rethinking Value Creation in Startups It’s often said that “every startup needs customers.” That’s true. Without someone paying for your product or service, you don’t have a business. But this oft-repeated mantra misses the mark entirely when it comes to understanding value creation—the kind of value venture capitalists care about. Owning
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How to Get More Out of Entrepreneurs

Thursday, 12 December 2024 by
Whether you are an investor, a founder seeking advice, a business owner, or someone working through a city to encourage economic growth, we can be certain that you engage with people who are entrepreneurial. Certain of that, having read the body of works about entrepreneurship, the studies about entrepreneurs, and even the psychological works related
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Why AI Agents Will Build the Next Wave of Startups: The Death of Marketing Teams

Thursday, 05 December 2024 by
For decades, startup experienced professionals, researchers, and classically trained marketers, have been reinforcing as best we can that it is well established, proven, and certain, that marketing (aside from team) is the single greatest cause of a startup’s success or failure. We’ve been trying to explain this for the sake of the economy, of founders,
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Argentina Unleashed: How Reforms Under President Milei Spark Innovation and Entrepreneurship

Monday, 25 November 2024 by
Argentina’s history is one of extremes — a nation that has swung from prosperity to crisis and back again yet always demonstrated an uncanny ability to rebuild and reinvent itself. In the early 20th century, Argentina was among the top 10 wealthiest nations globally, thanks to its fertile agricultural sector, booming trade, and a forward-thinking,
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You Can Develop the Personality Traits that Correlate with Startup Success, Here’s How

Thursday, 21 November 2024 by
Launching a startup demands resilience, creativity, and a touch of audacity. Like it or not (and even agree with it or not), the research is well established finding that certain personalities, and the characteristics of a person, to some extent more than experience or skills, determine success or failure.  Oxford Internet Institute, University of Oxford, University
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The Unfair Advantage: 10 Books Every Founder Needs Because Marketing, Teams, and Persuasion Matter Most

Monday, 18 November 2024 by
Success in startups, initial funding, and traction, don’t come from ideas and MVPs — it’s built on the pillars of marketing, team-building, and persuasion. These three areas consistently prove to be the leading causes of success — or failure — for founders. Yet, despite the endless lists of “must-read” startup books, founders continue to stumble
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Puerto Rico: The Crossroads of U.S. Access, Global Innovation, and Island Resilience for Startups

Saturday, 16 November 2024 by
Puerto Rico’s history is one of resilience, adaptation, and strategic importance. As a U.S. territory since 1898, Puerto Rico enjoys a unique position: it benefits from U.S. federal systems and protections while maintaining its cultural and legislative autonomy. This blend offers startups and entrepreneurs an unparalleled advantage — access to U.S. markets, legal frameworks, and
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