Tag: entrepreneurship

The Insecurity of Costs – Accelerating New Business Development

Monday, 09 September 2019 by SEO'Brien

GENERAL STARTUP STATISTICS 69 percent of U.S. entrepreneurs start their businesses at home. According to the National Association of Small Business’s 2017 Economic Report, the majority of small businesses surveyed are LLCs (35 percent) followed by S-corporations (33 percent), corporations (19 percent), sole proprietorships (12 percent), and partnerships (2 percent). 51 percent of people asked, “What’s the best way

Published in Industry, Insights / Research, Startups

10 Comments

The Introverted Entrepreneur

Tuesday, 13 August 2019 by SEO'Brien

“How do I become a better CEO as an introvert?” So I’ve been asked. And it’s a surprisingly common topic hinting that many are questioning if their introverted nature is handicapping them as a founder, leader, executive, or that CEO. At first blush, a thought to appreciate is Confirmation Bias OR Perception Bias. Confirmation Bias

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Published in Insights / Research, Startups, Uncategorized

5 Comments

Peter Drucker: Decades Later, Perhaps More Relevant to the 21st Century

Thursday, 08 August 2019 by SEO'Brien

The best way to predict the future is to create it. Management is doing things right; leadership is doing the right things. There is nothing so useless as doing efficiently that which should not be done at all. The most important thing in communication is to hear what isn’t being said. Knowledge has to be

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Published in Advertising, Insights / Research, Startups

7 Comments

Products and People Fail, Marketing Can’t.

Friday, 02 August 2019 by SEO'Brien

Provocative thought, I hope. “Can’t”?? I’m sure you’ve felt frequently that Marketing has failed. You’ve had that consultant, agency, or tried what that marketing article advised, and it just didn’t work out. But I chose that word carefully. Not, “Doesn’t,” not, “won’t,” and not, “might,” because marketing actually can’t. Marketing is a practice; things you

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Published in Advertising, Insights / Research, PR, Search, Social Media, Startups

20 Comments

Is ‘Blitzscaling’ Choking Innovation – And Wasting Money?

Thursday, 11 July 2019 by SEO'Brien

WIRED and Executive in Residence and faculty member at Columbia Business School, Leonard Sherman, published a great look today at the implication of substantial rounds of investment going into young companies. The idea behind the intent, known as Blitzscaling, is to fuel such innovations substantially enough that they can establish a global market share and

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Published in Startups

18 Comments

Startup KPIs

Tuesday, 09 July 2019 by SEO'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

entrepreneurship key performance indicators kpis metrics startups

Published in Advertising, Analytics, Insights / Research, PR, Startups

7 Comments

What Startup Founders with No Technical Skills Do During Incubation

Friday, 05 July 2019 by SEO'Brien

I was inclined to put a brief Q&A in the experience where I mentor startups and founders, as I’m so frequently asked this that it’s certainly an FAQ. On further contemplation, this warrants an article. What do startups with no technical cofounders do during incubation? Seriously? It’s the most important work a venture does! The

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Published in Featured, Startups

8 Comments