The Value of Product Placement – iPhone and Calamari
Tuesday, 10 July 2007
We have all heard of product placement on TV; the ever present Ford trucks in 24 and the interwoven Toyota Yaris in the animated Smallville Legends on the WB hit are a fact of life in our TiVo world. Should we place blame on the early Bond films for having spawned this marketing channel? The
- Published in Brand Marketing, Display Advertising, Fun, Insights / Research
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Searchnomics and the WebGuild Search Engine Award
Tuesday, 12 June 2007
The WebGuild is a wonderful resource for search professionals with two blogs available to help you align search marketing considerations with user experience. They host Searchnomics where you’ll find me at the end of the month in Santa Clara, CA. Zvents is up for their Search Engine Website Award to recognize leadership, outstanding achievement, and
- Published in Conferences / Events, Fun, Search
How Ad Based Digital Content Allows Us to Reach Engaged Customers
Wednesday, 28 March 2007
Though we’ve witnessed the demise of Napster, dozens of other file sharing networks have risen in their place creating a network of 9.4M simultaneous peer-to-peer users legally, and illegally, trading music, movies, and other content. What does that have to do with Marketing you ask? Intent MediaWorks, endorsed by various record labels, has begun seeding
- Published in Brand Marketing, Fun, Web 2.0
France’s Missed Opportunity
Friday, 23 March 2007
Without question, traditional and offline marketing activities influence behavior in search. A new TV commercial prompts the audience to search based on what they saw, recognized, or remember from the commercial; the same is true of press releases which raise questions in your audience, questions that are best answered by a search engine. With the
- Published in Fun, Paid Search, Search
Get Paid to Search
Friday, 16 March 2007
Let’s keep Friday interesting shall we? Anyone remember AllAdvantage? I admit I tried it, earning mere cents for the hours that I spent surfing the internet (granted, I still do that without earning anything). The concept was simple enough, getting paid for doing something online: reading email, surfing, visiting specific sites, or signing up for