Tag: startups | SEO'Brien

Startup KPIs

Tuesday, 09 July 2019 by SEO'Brien

Alright, in a rare break from how I tend to write, no narrative this time besides this which you’re reading now. A list! The KPIs (Key Performance Indicators) your startup should have. More importantly, Startup KPIs must be: Well defined Quantifiable Communicated throughout your team If they’re not, they’re not KPIs, they’re distractions or vanity

Published in Advertising, Analytics, Insights / Research, PR, Startups

7 Comments

Startups: Marketing Yourself or Hiring a Professional

Monday, 10 June 2019 by SEO'Brien

Marketing is the first, foremost, and most important thing a business does. No market for your idea… nothing for you to do, no? You are doing that, yes? There is no customer, no investor, no partner, no desire, no demand, no co-founder, no support for what you want to do. You keep going? No, if

agencies consultants entrepreneurship hiring marketing startups

Published in Insights / Research, Startups

12 Comments

Does a University like Stanford Produce more Successful Startups? This Might be Why

Friday, 05 April 2019 by SEO'Brien

Culture. It all, always, comes down to the culture of community. Why does Silicon Valley produce startups differently than elsewhere? Why does Hollywood have a style and way about their films that really isn’t replicated elsewhere? Why is Arizona State University a “party school” that produces highly social people? As entrepreneurs, we like to THINK

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Published in Austin, Insights / Research, Startups

16 Comments

The Hub of Entrepreneurial Artists; Making the Most of SXSW

Monday, 11 March 2019 by SEO'Brien

This is my… 13th SXSW (I think). Hazy to recall. Having had so many experiences with the conference, the question of WHO excels there, why, and how to help others make the most of one of the world’s most culturally and economically important events, struck me as a worthwhile question. I like to refer to

artists creative class entrepreneurs film makers founders musicians startups sxsw

Published in Austin, Conferences, Startups

No Comments

So That Incubator Turned You Down… Now What?

Tuesday, 26 February 2019 by SEO'Brien

Get back to work. I was asked recently, If a startup is turned down by an accelerator program, should the founders take it as a sign to move onto something else? Taken back a bit, the popularity of the question astounded me. Is the acceptance of a startup program really that influential to some entrepreneurs? What

accelerators entrepreneurship incubators startups

Published in Startups

8 Comments

Startups: When to Quit

Monday, 04 February 2019 by SEO'Brien

Here’s the hard truth, since you’re here, since you’re asking when to quit a startup, the answer is now. Because you asked. Truly. That’s the answer. Most Startups fail and they actually fail not for all the reasons cited but rather merely because the founding team doesn’t have their heart in it any more. Your

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Published in Startups

11 Comments

From Automobile to Innovation – Stories of Entrepreneurship

Sunday, 13 January 2019 by SEO'Brien

I didn’t grow up around incredible cars, nor in a family of enthusiasts, but a few of my earliest and fondest memories involve automobiles. The first was as a child, being driven to school by mom, when she shared a passing anecdote that she had always wanted to be a race car driver (that story

automobiles automotive autos education entrepreneurship history Industry innovation startups

Published in Industry, Startups

11 Comments