Vertical Ad Networks
Wednesday, 29 October 2008
by Paul O'Brien
Could this be the year of the vertical ad network? With the struggling economy leaving many, including one of my favorites, to circle the wagons and batten the hatches, we’re increasingly discovering that large “traditional” ad networks are doing as well as Yahoo and AOL at effectively monetizing their inventory. That is to say, the
- Published in Display Advertising, Vendors / Agencies, Vertical Search
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