The unknown challenge in Comparison Shopping
Wednesday, 22 November 2006
By now I’ve hope you have had a chance to read my datafeed management strategy “The Kitchen Sink” (Part 1, Part 2, Part 3) or caught the material at one of the industry conferences. Assuming you have, you know I am an advocate of simplifying Comparison Shopping program management by using one feed, inclusive of
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Shop.org starts Wednesday – I’ll be there!
Monday, 09 October 2006
There’s still time to register for the Annual Shop.org Summit and I encourage retailers to do so as Shop.org is one of the leading conferences and the best use of your time. New to the Summit in 2006: Advanced Web 2.0 Boot Camp, an overview into the new technologies; two different types of roundtables: Instructional
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The Kitchen Sink : Part 3 : Manage YOUR feed
Tuesday, 03 October 2006
So here it is, part three of Comparison Shopping optimization… The Kitchen Sink Last Monday, I started at a high level for which most of you have to do some research about your own store before moving forward; that is, Comparison Shopping is not about direct demand gen, users don’t buy immediately after clicking from
Comparison Shopping Feeds : The Kitchen Sink : Part 2
Tuesday, 26 September 2006
Yesterday, I waxed, perhaps poetically, about how Comparison Shopping is not the high ROI, immediate sale opportunity most marketers expect. It is a part of a customer’s decision making process, research, and consideration so significantly that if you don’t optimize your feeds to promote all products effectively, you do not exist as a store or
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