You learned something in elementary school that ruined your ability to communicate as a founder: Who, What, When, Where, Why, and How. That’s the order they taught you, and it’s wrong. Not wrong in the sense that those aren’t the right questions (they are, and they’re the First Principle questions that matter), but wrong in
Congratulations! You have a pitch deck. So does every other founder about to fail. Provocation aside, let’s take that thought seriously, that roughly 90% of startups die, and the overwhelming majority of those dead ventures had a pitch deck, went through an accelerator, followed a template, and still couldn’t get anyone to care. CB Insights
