Why Startups and Cities Fail Without a Clear Narrative: ACES for Ventures and Ecosystems
Wednesday, 06 August 2025
Most of you don’t fail because they lack a great product, brilliant founders, or access to capital. You fail because you haven’t worked out how to tell your story. You fail because your narrative doesn’t build trust, urgency, or credibility; three things that must happen before you ever get to the sale. This isn’t just
- Published in Startup Ecosystems, Startups
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Startups and the Art of Worldbuilding
Saturday, 02 August 2025
Film Producer Anton Jokikunnas recently shared a wonderful observation that “each film is a startup,” kind enough to add a thought I published the other day, “Entrepreneurship isn’t just a decision. It’s a personality type explored to be so by more researchers, universities, and studies than we can count.” Given my past in media, I
- Published in Startups
Your Startup Pitch is Bad; Let me Explain How I Know
Thursday, 27 February 2025
Over the last couple of weeks, I’ve been pushing us to question traditional startup methodologies such as lean startup or how venture capitalists discern investments, through an exploration with you of First Principles Thinking and the Bell Mason Diagnostic. In fact, I’m not inherently a detractor of either, rather frequently advocating that founders need to
- Published in Raising Capital
Marketing and Storytelling Manifest a Startup City
Friday, 23 August 2024
The explosive growth of specific cities throughout the world might be the best evidence of the impact of good old-fashioned marketing. Not advertising mind you, but marketing: understanding what you have, for whom, why they care, and delivering that to them. The last 25 years or so have witnessed the transformation of our world from
- Published in Economic Development, Industry, Insights / Research, Startup Ecosystems