Founders, Stop Trying to Be Perfect
Monday, 23 February 2026
Perfection is the fastest way to look inexperienced. Not because ambition is bad and not because polish doesn’t matter but because the very definition of a startup makes perfection impossible. A startup is not a smaller version of a big company, it is a temporary organization searching for a scalable, repeatable business model. That language
- Published in Startups
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The Startup Pitch Mistakes That Tell Us You’ll Fail Before You Start
Thursday, 22 January 2026
A startup pitch is not a sales pitch; no one in the room is buying, we are not your customer and we’re not even deciding whether your idea “will work.” What we’re doing is much simpler and harsher: we’re deciding whether what you’re doing creates enough perceived value to justify our time, reputation, and risk
- Published in Startups
A Startup Pitch is NOT a Sales Pitch!
Monday, 24 October 2022
More than half the pitches I heard this past week went like this, and I want to share this to stress how significantly you should understand how this is NOT a good pitch if you need investors: 1. This is our solution2. This is how it works and all our great features3. We’ve sold it
- Published in Raising Capital



