campaign Archives - Startup Economist

Sign of the economic times? Google Lets Brands Run More Than One Search Campaign on a Keyword

Thursday, 10 September 2009 by Paul O'Brien

Did I fall asleep?Â I turn my attention from Search for a few weeks (okay, so it’s really been a bit longer) and I return to find major companies running more than one campaign in paid search! To many of you this may not be news; like I said, I’m playing catch up.Â Just the

Published in Google, Paid Search

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Large Scale Bid Management – Pubcon 2007 session digest

Friday, 14 December 2007 by Paul O'Brien

After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns again.