keywords Archives - Startup Economist

3 Laws of SEO

Tuesday, 19 May 2009 by Paul O'Brien

If one were to distill all of the considerations associated with search engine optimization (not withstanding the new developments in semantic search), I’ve been asking myself if it isn’t possible to summarize 3 immutable laws of SEO. Hearken back a moment to elementary science and roll with me, so called laws are considered invariable facts

Large Scale Bid Management – Pubcon 2007 session digest

Friday, 14 December 2007 by Paul O'Brien

After a nightmare traveling (I haven’t had much luck lately) with 6 hours to go from SFO to Las Vegas, I arrived only in time for the Tuesday afternoon session, “Large scale bid management”. I was anxious to listen in having done that very thing at HP and now find myself starting such campaigns again.

big campaign campaign management campaigns enterprise in-house keywords large large scale outsource outsourcing Paid Search search program sem vendors

Tail Keywords are likely a Better Value

Monday, 30 October 2006 by Paul O'Brien

I’ve written before about an often overlooked opportunity for retailers to easily increase and maintain the tail of their paid search keyword list. The tail is a commonly used name for the thousands of less popular keywords which get few impressions yet, in bulk, make up the greater number of terms. Your keyword list should

datafeed datafeeds keywords long tail mine mining paid Paid Search Search sem tail terms