search marketing Archives - Startup Economist

The Only Thing You Need to Know About SEO

Friday, 27 December 2013 by Paul O'Brien

Austin, Texas is still an “SEO Community.” What do I mean by that? I’ve been in Austin three years now and the amount of time I spend advising startups why their desire to hire an SEO is misplaced, is astonishing. To this day, I’m introduced in social settings here as an SEO, clients refer to

Published in Insights / Research, Natural Search / SEO, Search

5 Comments

Sign of the economic times? Google Lets Brands Run More Than One Search Campaign on a Keyword

Thursday, 10 September 2009 by Paul O'Brien

Did I fall asleep?Â I turn my attention from Search for a few weeks (okay, so it’s really been a bit longer) and I return to find major companies running more than one campaign in paid search! To many of you this may not be news; like I said, I’m playing catch up.Â Just the

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Published in Google, Paid Search

2 Comments

In SF next week? Come Chat with Lorna Li and myself

Saturday, 11 July 2009 by Paul O'Brien

I am very excited about the Unintentional Entrepreneur meetup next Wednesday! If in the Bay Area, I’d love to see you there! We’ll have pizza, drinks… the event is FREE! We’re going to talk about some the fundamentals of a new business; managing income, expenses, and taxes; establishing and maintaining your brand online; and quick,

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Published in Conferences / Events, Natural Search / SEO, Paid Search, Search, Social Media

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Paid Search Drives Organic Search Traffic – A 48 Hour Case Study

Thursday, 16 October 2008 by Paul O'Brien

What struck me so directly, was how readily available and easily developed this insight was, once it occurred to me to try. 48 hours ago, I shut off a paid search campaign of over 10,000 keywords. The exact amount isn’t as applicable to you as knowing that this was the entire SEM campaign for a

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Published in Analytics, Insights / Research, Natural Search / SEO, Paid Search, Search

4 Comments

Adchemy hiring a Search Engine Marketing Director

Thursday, 27 September 2007 by Paul O'Brien

Veterans of my blog know the last thing I’m going to do is start posting every job opportunity in online marketing. There are thousands of companies with enough need for experienced and inexperienced talent to keep most of our careers secure. That said, not that I’ve gone startup, I recognize how difficult it is to

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Published in Vendors / Agencies

1 Comment

Best Search Marketing Blogs on the Net

Thursday, 19 July 2007 by Paul O'Brien

We’ve made the cut! Top Rank Blog has a wonderful list of search marketing blogs serving as an index of the cream of the crop. Has your favorite blog hit the mark? If not, give the list a read and you might find a tremendous resource right beneath your nose. Some of my favorites are

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Published in Blogs & Blogging

3 Comments

Ammunition for those Search Marketing Budgets

Friday, 27 October 2006 by Paul O'Brien

Earlier this month Piper Jaffray & Co released a study of 5 marketing channels concluding that consumers, rather than going to online stores, are increasingly likely to use Online Search to find products and services.Further, Search is by far the most efficient at acquiring customers. With an average cost per acquisition of $8.50 across all

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Published in Paid Search, Search

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