The GTM Slide is Broken: Here’s How to Fix It
Wednesday, 23 July 2025
by Paul O'Brien
The Go To Market Slide (GTM), is the most misunderstood, misused, and mangled slide in the entire startup pitch deck. It’s like the appendix of a pitch; everyone includes it, nobody knows exactly why, and when it bursts, the whole body of your presentation goes septic. Every founder knows they need one. Almost no one
- Published in Insights / Research, Startups
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