Can I Get an S? Can I Get an M? Can I Get an X?
		Thursday, 02 October 2008
		
	
	
    Is that grammatically correct? If S is a consonant, should it be “Can I Get a S?” an S? Who’s going? I couldn’t be more excited; the conference is expecting over 2,000 search marketing professionals, agencies, and marketers and I haven’t been to NYC in some time. Monday through Wednesday next week, the industry converges
    - Published in Conferences / Events, Insights / Research, Search
 
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The Library Analogy Takes Hold
		Monday, 08 September 2008
		
	
	
    The turn of the year brought us Christmas, New Years Eve, and one of my favorite favorite ideas: The Library Analogy. The premise is simple, the easiest way to explain SEO to someone unfamiliar with search engines, websites, or optimization, is to compare the practice to managing a library. I won’t go into the detail
    - Published in Natural Search / SEO, Search
 
Why the world needs SEOs (or – Google only works in an efficient market)
		Tuesday, 30 October 2007
		
	
	
    In our industry, we often opine two important considerations:Google’s algorithmThe Question (if you will) of an SEO Most significant to the first question is the process of SEO itself; our constant evaluation of how it works, methodology, success stories and failures. We question how the model works so as to effectively optimize a site to
    - Published in Natural Search / SEO, Search
 
