Shopping.com is French
Wednesday, 27 September 2006
I can’t bring you part three of my Comparison Shopping optimization strategy “The Kitchen Sink” because I am too frustrated with Shopping.comIf you haven’t seen their new design, check it out. It is pretty. As a marketer I’m pleased as it makes advertisers much more prominent but as a comparison shopping manager, I’m not so
- Published in Comparison Shopping
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Comparison Shopping Feeds : The Kitchen Sink : Part 2
Tuesday, 26 September 2006
Yesterday, I waxed, perhaps poetically, about how Comparison Shopping is not the high ROI, immediate sale opportunity most marketers expect. It is a part of a customer’s decision making process, research, and consideration so significantly that if you don’t optimize your feeds to promote all products effectively, you do not exist as a store or
- Published in Comparison Shopping
Comparison Shopping is a Catalog – The Kitchen Sink : Part 1
Monday, 25 September 2006
Many new comparison shopping vendors argue in favor of eliminating products from your feed that don’t perform well as the best way to improve your ROI. I say they couldn’t be any more wrong. Research from CMS shows 90% of consumer electronics customers online use comparison shopping yet I’ve found only 33% use it before
- Published in Comparison Shopping, Insights / Research