How effective is Google Base?
Monday, 18 December 2006
Brian Smith today pointed out some challenges worth reading about Google Base. For those of you unfamiliar with Base, consider it a comparison shopping engine where you can submit product to be searchable on Google. Like a CSE, you can describe any item you post with attributes and specs to help people find it when
- Published in Comparison Shopping, Google, Insights / Research
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Search Behavior and a Proxy Site (yes, its a full day!)
Wednesday, 06 December 2006
The holidays sure keep us busy don’t they!? I confess my recent intermittent posts are not a result of the busy season but attention to new research and my support of a couple remarkable blogs. I anxiously await the results of a comprehensive study of online searcher behavior correlated with online activity and time spent,
- Published in Comparison Shopping, Insights / Research, Natural Search / SEO, Search, Vendors / Agencies
The unknown challenge in Comparison Shopping
Wednesday, 22 November 2006
By now I’ve hope you have had a chance to read my datafeed management strategy “The Kitchen Sink” (Part 1, Part 2, Part 3) or caught the material at one of the industry conferences. Assuming you have, you know I am an advocate of simplifying Comparison Shopping program management by using one feed, inclusive of
- Published in Comparison Shopping
Tail Keywords are likely a Better Value
Monday, 30 October 2006
I’ve written before about an often overlooked opportunity for retailers to easily increase and maintain the tail of their paid search keyword list. The tail is a commonly used name for the thousands of less popular keywords which get few impressions yet, in bulk, make up the greater number of terms. Your keyword list should
- Published in Comparison Shopping, Paid Search, Search
Small Businesses Rejoice!
Monday, 23 October 2006
From time to time I’ve waned from search engine marketing and optimization to comparison shopping. In truth, Comparison Shopping Engine management should be as much a part of your search strategy as Yahoo, Google, MSN, and Ask. It is with great pleasure I share with you a new solution (still in beta) designed for that
- Published in Comparison Shopping, Vendors / Agencies
No excuses now – Google launches Google Base Store Connector
Thursday, 05 October 2006
e-commerce folks, I’ve hopefully sold you now on how to manage your feeds, extend their value, and optimize the content. You need to be on Google now. If you haven’t heard yet, Froogle is being replaced by Google Base If you don’t know yet, Google Base is free distribution of your Store’s catalog in essentially
- Published in Comparison Shopping, Google
The Kitchen Sink : Part 3 : Manage YOUR feed
Tuesday, 03 October 2006
So here it is, part three of Comparison Shopping optimization… The Kitchen Sink Last Monday, I started at a high level for which most of you have to do some research about your own store before moving forward; that is, Comparison Shopping is not about direct demand gen, users don’t buy immediately after clicking from
- Published in Affiliate Marketing, Comparison Shopping, Natural Search / SEO, Paid Search
