A Better Affiliate Model?
Friday, 02 March 2007
On occasion, I stray from my expertise into the shady world of Affiliate marketing. Affiliate marketing remains one of the least understood and most valuable marketing opportunities. I’m wrapping up some research now that shows that of all online opportunities, affiliates are leveraged second only to search by customers who buy OFFLINE. (Is the all-caps
- Published in eCommerce
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Commission Junction for sale?
Thursday, 05 October 2006
The rumor has been around for a long time: Valueclick entertaining options to sell itself or a part of the business. This just surfaced suggesting, in this case, CJ is on the market. Any insights?
- Published in eCommerce