Search For Insights
Friday, 17 November 2006
From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group of
- Published in Analytics, Brand Marketing, Display Advertising, Insights / Research, Natural Search / SEO, Paid Search, Search, Vertical Search
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Free Site Analyzer
Tuesday, 25 April 2006
Sitening.com has released one of the best SEO tools I’ve seen in some time combining a site analyzer with a running list of sites analyzed and their scores. With these tools, you are easily armed to test your site, develop a few great next steps for search optimization, and create a list of other sites’
- Published in Natural Search / SEO, Search
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