market research Archives - Startup Economist

Marketing is Leading Tech Companies Again, Faster Than You Think

Friday, 13 December 2024 by Paul O'Brien

The tectonic shift in how tech companies operate is unmistakable: whether evident in VCs saying Storytellers will run the world, advisors shifting to stress that media is most important, or research validating that marketing is what defines a company’s success or failure, people are waking up again to the fact that marketing runs your business.

Published in Advertising, AI, Insights / Research, Social Media

21 Comments

Using ChatGPT for Your Startup’s Success

Tuesday, 19 November 2024 by Paul O'Brien

Imagine having a tireless, ever-learning partner in your startup journey — one that adapts to your style, anticipates your needs, and delivers actionable insights in seconds. AI isn’t just a tool; it’s a catalyst for your decision-making, growth, customer discovery, testing ideas, fueling creativity, and getting things done (execution). While many tools and other platforms

ai chatgpt competitive analysis customer discovery market research marketing

Published in AI, Insights / Research, Startups

14 Comments

Does Early Marketing Hurt Startups? Why Founders Should Think Differently

Friday, 15 November 2024 by Paul O'Brien

Some founders wonder whether starting marketing too soon could hurt their startup’s focus. Could it take attention away from refining the product or identifying the right customers? Or, on the flip side, is it essential to build buzz and gain traction from day one? It’s a question worth addressing because, frankly, the misconceptions surrounding early-stage

Advertising competitive analysis customer discovery Lean Startup market research marketing promotions

Published in Advertising, Insights / Research, Startups

23 Comments

Startups Solving Founders’ Problems are Failing

Monday, 30 September 2024 by Paul O'Brien

Here’s a problem that you might address as a startup founder: other startup founders struggle to find problems to take on, to come up with ideas to address, and to expose issues in industries, so that they might launch a successful venture presenting a solution to that problem. How do I know this is a

advice entrepreneurship ideas market research marketing research startups

Published in Industry, Insights / Research, Startups

25 Comments

Search For Insights

Friday, 17 November 2006 by Paul O'Brien

From time to time I’ve alluded to a little known, little used, concept by which marketers use search activity and trends to study customer behavior and marketing effectiveness. Consider that with the majority of U.S. adults online and studies suggesting 80-90% of those online use search, you have a tremendous, real time focus group of

Analytics business intelligence intelligence market intelligence market research marketing Search