What of Meta Tags?
Monday, 25 June 2007
by Paul O'Brien
I’ve been evaluting meta content more frequently lately, considering the extent to which descriptions are used by engines and whether or not keywors are worth your effort. In recent years both have become less important as black hat SEOs stuff keyword lists and massage descriptions to change that which appears in the SERPs. Yahoo! increasingly
- Published in Insights / Research, Natural Search / SEO, Search
1 Comment
Don’t Cloak! NoContent
Wednesday, 16 May 2007
by Paul O'Brien
Cloaking is a frowned upon search engine optimization technique in which that which the search engine spider indexes is different from what the reader sees in their browser. Such a technique is often employed to fool an engine into interpreting your site as relevant to a subject of greater popularity than is the case; in
- Published in Search
Search Engine Optimization : Part 3 : Page Titles
Monday, 18 December 2006
by Paul O'Brien
I hope my departure from my promise to deliver a detailed analysis of the top 10 things you can do for SEO has left you anxiously awaiting the next installment (and not discouraged you from sticking with me as my thoughts wander). Consider my other topics a commercial break from this 10 part mini-series (For
- Published in Natural Search / SEO, Search