content marketing Archives - Startup Economist

Wasting Development Cycles to Update Content is Absurd

Tuesday, 27 August 2019 by Paul O'Brien

Yeah that’s a bottle of wine. And I know what you’re thinking… “What they heck does a bottle of wine have to do with content and web development?!” Well, a good CMS is like a fine bottle of wine; with just enough of it, you’ll forget your problems. With the startup community, and in incubators,

Published in Social Media, Startups

6 Comments

The Only Thing You Need to Know About SEO

Friday, 27 December 2013 by Paul O'Brien

Austin, Texas is still an “SEO Community.” What do I mean by that? I’ve been in Austin three years now and the amount of time I spend advising startups why their desire to hire an SEO is misplaced, is astonishing. To this day, I’m introduced in social settings here as an SEO, clients refer to

blogging content content marketing growth hacking layering optimization search engine optimization search marketing search marketing standard seo

Published in Insights / Research, Natural Search / SEO, Search

5 Comments

Sphinnaanites Unite! Welcome to the Sphinn Revolution

Thursday, 27 September 2007 by Paul O'Brien

Yes, it is my new best friend. A digg-like news and resource aggregator that filters based on the popularity of content. At its peak, I had over 100 search and marketing related blogs on my reader before turning to Yahoo Pipes to mash them up in hopes of finding the gems among so much content.

blogging community content marketing social

Published in Blogs & Blogging, Fun, Insights / Research, Social Media

1 Comment

Google Eliminates Fee for FeedBurner Branding

Tuesday, 03 July 2007 by Paul O'Brien

Google’s has opened FeedBurners’ MyBrand domain service allowing bloggers and websites to brand their RSS domains free of charge. The MyBrand service allows publishers to obtain a branded experience while leveraging FeedBurner’s RSS optimization and analytics technologies. You accomplish this by changing the CNAME in your DNS records to point to the FeedBurner account creating

blogging branding content marketing feedburner Google rss

Published in Search

1 Comment

Don’t Cloak! NoContent

Wednesday, 16 May 2007 by Paul O'Brien

Cloaking is a frowned upon search engine optimization technique in which that which the search engine spider indexes is different from what the reader sees in their browser. Such a technique is often employed to fool an engine into interpreting your site as relevant to a subject of greater popularity than is the case; in

content marketing meta data search engine optimization seo

Published in Search

3 Comments

Digg Hostile Takeover

Wednesday, 02 May 2007 by Paul O'Brien

The definitive web 2.0 news directory was inundated with users lashing out to Digg’s catering to industry. With the cracking of HD-DVD encryption codes, the movie industry has been stumbling over themselves with cease and desist letters to prevent sites from redistributing the key. Related articles were removed from Digg resulting in dozens of seemlingly

content marketing digg social marketing Social Media

Published in Social Media, Web 2.0

No Comments

Blogging with WordPress

Saturday, 28 April 2007 by Paul O'Brien

Well that’s the last time I ever do that. I’ve spent the better part of my week redesigning SEO’Brien in WordPress after being convinced of its superiority as a blogging platform. Why? Might you ask. The site looks better doesn’t it? Cleaner and much more aesthetically pleasing. I hope you like it. Besides, it gave

blogging blogs content marketing wordpress

Published in Blogs & Blogging, Change Log

1 Comment